Oakley & USA Flag Announce New Multi Year Partnership
Oakley & USA Flag Announce New Partnership
Flag Football is one of the world’s fastest growing sports and forward-thinking brands like Oakley are taking notice. Founded in 1975 in California, Oakley is a leader in sport performance and optical innovation and has grown to become one of the most recognizable and influential brands in the world.
Oakley has a strong presence in various sports including football, cycling, golf, baseball, skiing, snowboarding, and more. The company has sponsored numerous athletes, including both individual and team-based talents, and boasts an elite roster featuring star quarterback Patrick Mahomes II, Olympian skier, Mikaela Shiffrin, WNBA point guard Diamond DeShields, community mentor and top wide receiver DK Metcalf and many more. Oakley continues to be the leader in optical innovation by providing athletes and consumers alike with specialized eyewear, all equipped with Prizm™ Lens Technology, helping wearers see more contrast and detail in their surrounding environments.
The multi-year partnership between Oakley and USA Flag is a significant moment for both brands as it solidifies flag football in the wider sports space. The partnership between the two offers onsite retail options provided by Oakley. Having retail presence at USA Flag events makes a significant impact on both the sport and the participating athletes. While offering best-in-class
optical innovations, Oakley empowers these athletes to optimize their vision and performance and empowering them to Move the Game Forward.
Oakley is known for its iconic designs, which often feature bold, futuristic shapes and materials and the Oakley “O” logo is instantly recognizable. Over the years, Oakley has expanded its product line to include sports apparel, footwear, and accessories, in addition to producing clothing, backpacks, gloves, and other items geared toward athletes and outdoor enthusiasts.
Most recently, Oakley has added NFL Prizm Shields to their list of instantly recognizable innovations. Oakley further committed to Move The Game Forward with next level product innovation for athletes and fans by extending their official on-field partnership with the NFL earlier this Fall.
Two of Oakley’s latest offerings include the Oakley BXTR and Oakley Resistor. The BXTR is 0inspired by the learnings from the brand’s immersion with Team Oakley athletes and features a heritage driven shield mixed with modern design, elevating individuality. The latest colorway of this style is from Patrick Mahomes II Signature Series with the brand and features Bronze-Base
Prizm Tungsten Iridium Lenses, nodding to Mahomes’ team and accomplishments. The Resistor is a youth style made for active kids on the go, with the latest colorway inspired by the influence of the star quarterback, both on and off the field.
Both styles are equipped with Prizm Lens Technology, allowing players to see more detail and contrast in their environment. “Eyewear is one of the most popular and necessary accessories for flag football players. Since players don’t wear helmets and thus, are unable to wear visors, sport eyewear is a huge factor to help keep up the eye health of not only youth athletes but high school, collegiate and adult athletes as well” said Co-Founder & President of USA Flag Charles Davis. This new partnership between Oakley and USA Flag is dedicated to providing flag football athletes best in class product to optimize vision and performance and empower youth athletes to Move the Game Forward.